{"id":19690,"date":"2021-10-03T18:19:52","date_gmt":"2021-10-03T18:19:52","guid":{"rendered":"https:\/\/samawa-university.ac.id\/?p=19690"},"modified":"2021-10-03T18:25:03","modified_gmt":"2021-10-03T18:25:03","slug":"pemasaran-digital-era-pandemi-kkn-unsa-dampingi-umkm","status":"publish","type":"post","link":"https:\/\/samawa-university.ac.id\/?p=19690","title":{"rendered":"Pemasaran Digital Era Pandemi, KKN Unsa Dampingi UMKM"},"content":{"rendered":"

\"\"Sumbawa, UNSA News<\/span><\/strong> \u2013 Untuk membentuk sikap kepedulian mahasiswa dalam bentuk wujud pengabdian kepada masyarakat, kelompok 14 Kuliah Kerja Nyata (KKN) Universitas Samawa memberikan pendampi<\/span>ngan dan penguatan terhadap aspek yang dituju kepada masyarakat terkait pandemi Covid-19. Sosialisasi kepada pelaku UMKM melakukan bisnis online dengan cara situs E-commerce, salah satu solusi yang dapat di terapkan oleh masyarakat di masa pandemi Covid-19 ini.<\/p>\n

\u201cBerbisnis di masa pandemi Covid 19 ini tentunya bagi customer yang tidak bisa berbelanja langsung tentu dengan adanya bisnis E-commerce ini bisa dengan mudahnya mendapatkan apa yang dibutuhka<\/span>n tanpa harus keluar rumah,\u201d jelas ketua kelompok 14 KKN Unsa Hendriansyah.<\/p>\n

Masyarakat Indonesia kini tengah menghadapi pandemi Covid-19. Pada saat ini pemerintah langsung melakukan isolasi terhadap masyarakat yang terpapar Covid-19, terkait hal tersebut aktivitas masyarakat begitu te<\/span>rbatas.<\/p>\n

Pandemi Covid-19 ini membuat masyarakat sangat panik, terutama penurunan ekonomi mereka yang kian harinya memburuk. Pada masa ini masyarakat harus mampu menyesuaikan diri terhadap situasi yang tengah di hadapi agar bisa bertahan hidup, meskipun segala kegiatan harus dilakukan secara online, tetapi inovasi harus terus di kembangkan. <\/span><\/p>\n

Usaha yang paling papuler di era pandemi ini dan menjadi suatu pusat perekonomian bagi pelaku UMKM saat ini adalah bisnis online. Pelaku UMKM masih banyak yang merasa kesulitan untuk mempromosikan produknya di era pandemi ini tepatnya di dusun genang genis desa kerato Sumbawa. <\/span><\/p>\n

\u201cKami sulit sekali untuk mencari daya minat pembeli karena pandemi ini benar-benar membatasi aktivitas kami,\u201d keluh ibu Ratna pelaku UMKM. <\/span><\/p>\n

Pada saat ini juga kegiatan dibatasi yang membuat pelaku UMKM tidak maksimal dalam kegiatan jual beli, dampaknya terlebih lagi dalam pengeluaran dan pemasukan mereka menjadi tidak menentu dan itu membuat mereka mengeluh dan bingung dalam mengatur keuangan. <\/span><\/p>\n

Melalui kegiatan KKN yang diselenggarakan oleh lembaga penelitian dan pengabdian kepada masyarakat (LPPM) Universitas Samawa dengan tema \u201cPenguatan Kapasitas Masyarakat melalui KKN gotong royong melawan Covid-19 dan adaptasi kebiasaan baru\u201d. (red)\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Sumbawa, UNSA News \u2013 Untuk membentuk sikap kepedulian mahasiswa dalam bentuk wujud pengabdian kepada masyarakat, kelompok 14 Kuliah Kerja Nyata (KKN) Universitas Samawa memberikan pendampingan … <\/p>\n","protected":false},"author":4,"featured_media":19694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[],"class_list":["post-19690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kampus"],"yoast_head":"\nPemasaran Digital Era Pandemi, KKN Unsa Dampingi UMKM - Samawa University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/samawa-university.ac.id\/?p=19690\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pemasaran Digital Era Pandemi, KKN Unsa Dampingi UMKM - 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