{"id":22459,"date":"2023-09-08T13:16:18","date_gmt":"2023-09-08T06:16:18","guid":{"rendered":"https:\/\/samawa-university.ac.id\/?p=22459"},"modified":"2023-09-08T13:20:37","modified_gmt":"2023-09-08T06:20:37","slug":"elementor-22459","status":"publish","type":"post","link":"https:\/\/samawa-university.ac.id\/?p=22459","title":{"rendered":"Mahasiswa KKL UNSA Dorong UMKM di Desa Pukat agar Menjadi Smart Entrepreneur"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22459\" class=\"elementor elementor-22459\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-accfaae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"accfaae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c54d573\" data-id=\"c54d573\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0274c0 elementor-widget elementor-widget-heading\" data-id=\"d0274c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mahasiswa KKL UNSA Dorong UMKM di Desa Pukat agar Menjadi Smart Entrepreneur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9bfd05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9bfd05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ad0318a\" data-id=\"ad0318a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5be26e3 elementor-widget elementor-widget-image\" data-id=\"5be26e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/samawa-university.ac.id\/wp-content\/uploads\/2023\/09\/IMG-20230907-WA0177.jpg\" class=\"attachment-large size-large wp-image-22461\" alt=\"\" srcset=\"https:\/\/samawa-university.ac.id\/wp-content\/uploads\/2023\/09\/IMG-20230907-WA0177.jpg 1024w, https:\/\/samawa-university.ac.id\/wp-content\/uploads\/2023\/09\/IMG-20230907-WA0177-300x225.jpg 300w, https:\/\/samawa-university.ac.id\/wp-content\/uploads\/2023\/09\/IMG-20230907-WA0177-768x576.jpg 768w, https:\/\/samawa-university.ac.id\/wp-content\/uploads\/2023\/09\/IMG-20230907-WA0177-600x450.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a49ba4\" data-id=\"9a49ba4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b95a759 elementor-widget elementor-widget-text-editor\" data-id=\"b95a759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UNSANEWS, Sumbawa Besar &#8211; Rabu, 6 September 2023 bertempat di Aula Labuhan Bua, Dusun Bua, Desa Pukat, Kecamatan Utan. Mahasiswa KKL UNSA Angkatan XXV Tahun 2023 Kelompok 21 mengadakan kegiatan Sosialisasi produk UMKM berbasis digital yang merupakan kegiatan dan bentuk realisasi dari program \u201cSmart Interpreneur\u201d.<\/p><p>Kegiatan ini diikuti oleh Para Pelaku UMKM di Desa Pukat, Ibu-Ibu PKK, Karang Taruna, Pihak Desa Pukat, serta tentunya Mahasiswa KKL UNSA Kelompok 21 yang juga bertindak sebagai panitia pelaksana kegiatan Sosialisasi ini.<\/p><p>Kata UMKM, pasti sudah tidak asing lagi di telinga masyarakat sekarang dan sudah sering terdengar dalam kehidupan sehari-hari. Jadi apa itu UMKM? UMKM merupakan singkatan dari Usaha Mikro Kecil dan Menengah. Sesuai dengan Peraturan Pemerintah Nomor 7 Tahun 2021 UMKM didefinisikan sebagai berikut. Pertama, Usaha Mikro adalah usaha produktif milik orang perorangan dan\/atau badan usaha perorangan yang memenuhi kriteria Usaha Mikro sebagaimana diatur dalam Peraturan Pemerintah ini.<br \/>Kedua, Usaha Kecil adalah usaha ekonomi produktif yang berdiri sendiri, yang dilakukan oleh orang perorangan atau badan usaha yang bukan merupakan anak perusahaan atau bukan cabang perusahaan yang dimiliki, dikuasai, atau menjadi bagian baik langsung maupun tidak langsung dari Usaha Menengah atau Usaha Besar yang memenuhi kriteria Usaha Kecil. Ketiga, Usaha Menengah adalah usaha ekonomi produktif yang berdiri sendiri, yang dilakukan oleh orang perorangan atau badan usaha yang bukan merupakan anak perusahaan atau cabang perusahaan yang dimiliki, dikuasai, atau menjadi bagian baik langsung maupun tidak langsung dengan Usaha Kecil atau Usaha Besar dengan jumlah kekayaan bersih atau hasil penjualan tahunan.<\/p><p>Dalam kegiatan Sosialisasi ini, Penyampaian materi disampaikan oleh 2 Narasumber. Narasumber yang pertama yaitu Ibu Novi Kadewi Sumbawati, MM yang merupakan salah satu Dosen Hebat Di Universitas Samawa yang mengajar di Fakultas Ekonomi, Sekaligus merupakan Dosen Pembimbing Lapangan dari kelompok 21. Serta Ibu Dahliati, S. AP., MM. Inov yang merupakan Pendamping Desa Kecamatan Utan. Pada kegiatan Sosialisasi ini, narasumber menyampaikan materi berupa Penjelasan mengenai UMKM, Marketing, labeling, packaging, serta digitalisasi produk dan hal lainnya yang berkaitan dengan pemasaran. Yang mana hal ini insyaallah akan bermanfaat dan dapat di realisasikan oleh Masyarakat khususnya para pelaku UMKM.<\/p><p>Negara Indonesia dan kekuatan ekonomi daerah adalah kehadiran pelaku usaha mikro kecil dan menengah (UMKM). Pada saat ekonomi dunia dan perekonomian<br \/>Indonesia mengalami resesi, justru pelaku UMKM tidak sedikitpun tidak terkena dampak negatif resesi ekonomi tersebut, bahkan sebagian besar pelaku UMKM tetap<br \/>dapat mengembangkan usahanya dalam menunjang perekonomian negara.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ffb8f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ffb8f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1105959\" data-id=\"1105959\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90fa0d1 elementor-widget elementor-widget-image\" data-id=\"90fa0d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"386\" src=\"https:\/\/samawa-university.ac.id\/wp-content\/uploads\/2023\/09\/Screenshot_20230908_113825-780x470-1.jpg\" class=\"attachment-large size-large wp-image-22462\" alt=\"\" srcset=\"https:\/\/samawa-university.ac.id\/wp-content\/uploads\/2023\/09\/Screenshot_20230908_113825-780x470-1.jpg 780w, https:\/\/samawa-university.ac.id\/wp-content\/uploads\/2023\/09\/Screenshot_20230908_113825-780x470-1-300x181.jpg 300w, https:\/\/samawa-university.ac.id\/wp-content\/uploads\/2023\/09\/Screenshot_20230908_113825-780x470-1-768x463.jpg 768w, https:\/\/samawa-university.ac.id\/wp-content\/uploads\/2023\/09\/Screenshot_20230908_113825-780x470-1-600x362.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14f1f0b\" data-id=\"14f1f0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7efe106 elementor-widget elementor-widget-text-editor\" data-id=\"7efe106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pelaku UMKM dapat mempertahankan dan meningkatkan kontribusi pertumbuhan ekonomi daerah serta peningkatan penerimaan pada sektor pajak negara, selain ditunjang oleh<br \/>industri skala besar, juga ditunjang secara signifikan oleh kelompok kelompok industri<br \/>skala kecil.<\/p><p>Digital marketing menjadi salah satu media yang sering digunakan oleh pelaku<br \/>usaha karena kemampuan baru konsumen dalam mengikuti arus digitalisasi, beberapa<br \/>perusahaan sedikit demi sedikit mulai meninggalkan model pemasaran<br \/>konvesional\/dan beralih ke pemasaran moderen. Dengan digital marketing<br \/>komunikasi dan transaksi dapat dilakukan setiap waktu\/real time dan bisa di akses ke<br \/>seluruh dunia, seseorang juga dapat melihat berbagai barang melalui internet, sebagian besar informasi mengenai berbagai produk sudah tersedia di internet, kemudahan dalam pemesanan dan kemampuan konsumen dalam membandingkan satu produk dengan produk lainnya.<\/p><p>Alasan Mahasiswa KKL UNSA Kelompok 21 mengadakan Sosialisasi ini, karna masih banyak pelaku usaha yang belum mengenal serta tidak mengerti<br \/>cara penggunaaan digital marketing khususnya marketplace. Hal tersebut dapat diakibatkan dari berbagai faktor yang terjadi salah satunya faktor lingkungan. Maka Kami membuat kegiatan ini agar dapat membantu permasalahan tersebut dengan mengadakan Sosialisasi Produk UMKM Berbasis Digital.<\/p><p>Kegiatan ini bertujuan untuk memberikan pemahaman tambahan mengenai UMKM serta mengenalkan digital marketing kepada masyarakat Desa Pukat. Khususnya kepada UMKM unggulan di Desa Pukat yaitu Produk Abon ikan. Yang mana harapan kami melalui diadakannya kegiatan ini adalah Pelaku UMKM dapat lebih terbantu serta dapat lebih berinovasi terhadap produk yang di produksi sehingga dapat membantu meningkatkan nilai ekonomi dari produk tersebut serta Desa Pukat itu sendiri.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mahasiswa KKL UNSA Dorong UMKM di Desa Pukat agar Menjadi Smart Entrepreneur UNSANEWS, Sumbawa Besar &#8211; Rabu, 6 September 2023 bertempat di Aula Labuhan Bua, &hellip; <\/p>\n","protected":false},"author":4,"featured_media":22460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[],"class_list":["post-22459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-116"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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